Maths and Stats: Kindle Free Promotions

Last week I made a big decision. I took Fairway To Heaven off its Smashwords distribution, which included iTunes & Kobo & Barnes & Noble etc, and put it exclusively with Amazon in its KDP Select program for a 3-month stint. I did it because by far my most sales of my books comes via Amazon, and because I wanted to try the marketing packages that the KDP program offers, specifically the free promotion you can do for up to 5 days during that 3-month period.

There are also ‘Countdown’ offers, but I haven’t tried these yet.NewFinalFair#2

My novella, The Goodbye Ride has previously been free before, and I wrote about the downloads this achieved in a post about a year ago. You can read that here. Given the only time I can tolerate maths seems to be when it relates to book sales, sales rankings, or free downloads, I thought I’d update that post with this weekend’s results.

So, my promotion was from 30/5/2014 to 2/6/2014 (3 days). In total over that period, 8255 people downloaded Fairway To Heaven. This is more than double the downloads of The Goodbye Ride when I first used the ‘free’ option at Amazon last year.

I am having many thoughts about this entire self-publishing caper at the moment, but one thing I do love about it is – you get access to your own statistics, and you can see exactly where the sales are coming from. So here’s the breakdown: amazon.com (7773); amazon.uk (162); amazon.de (50); amazon.fr (1); amazon.esp (6); amazon.it (4); amazon.in (29); amazon.ca (90); amazon.br (4); amazon.au (36).

My biggest surprise, the sales of Fairway To Heaven in the US. 7773!!

My second biggest surprise, the sales in Australia. Seriously! Only 36 Aussies wanted to read a contemporary romance set in Australia? I thought we were the sport-loving country!? I wish I could claim it’s because thousands of Aussies have already bought my book, but (sadly) that wouldn’t be true. Although certainly some have. (Thanks Mum)

Sometimes having this data gives you more and more questions. Why is the Aussie interest not there? Is it the title? (Too golfy). Is it the cover? (Too risque/trying to be too clever?) Maybe Australian readers want their romance covers with a woman on the front, a man on the front, or a woman and man on the front. Or a cat.

See! It does a girl’s head in, and it completely messes with an author’s brain!

My goal in providing Fairway To Heaven for free is to expose more people to my work. If they won’t take a chance on a new author with their hard-earned cash, then hopefully they’ll try my work for free. If they like it, they might tell their friends, or mention it on a forum somewhere, and/or buy my other books.

Until the weekend I had only 4 or 5-star reviews for Fairway To Heaven, most from people I know in the writing community (bless them) – and all of these were wonderfully positive about the book. I’m very proud of Fairway, but it is different for ‘a romance’… and this might be part of my problem. Don’t people say that there’s a formula for romance, and break it at your peril?

By making the book free, I now run the risk of finding opportunistic readers, who clicked my book only because it was free, even if they don’t read romance or have no interest in an Aussie book. It may languish in their Kindles forever unread. It might be read, and loathed, or not finished. (And that too is something they could tell their friends). Double bad whammy.

So there are pros and cons all the way, but I tell you – one thing about doing these type of promotions – it makes the weekend a good fun ride, and it gives a girl some very small numbers to look at on the rankings. And for me, that makes a nice change.

The best I saw it on Amazon.com (US) during the promotion was at No. 35 Free, & No. 2 in ‘sport’. That’s pretty special.

If you picked up Fairway To Heaven over the weekend, thank you for giving my book some of your time. I hope you enjoy it. I’d love you to drop me a line and tell me what you thought: lilymalone@mail.com

Cheers!

Kindle readers: Fairway To Heaven is free this weekend

It’s a long weekend this weekend in Western Australia where I live. That seemed as good a time as any to make my golf romance, Fairway To Heaven free at Amazon for Kindle. I hope you get the chance to snap it up, and if you enjoy it, please tell your friends.

lily2When Jennifer Gates drives to Sea Breeze Golf Club to kick off date-night with her boyfriend, the last thing she expects is to find Golf-Pro Jack giving one of his lady students a private—and very personal—lesson in bunker-play.
Lucky for Jenn, her best friend gives her the keys to the Culhane family’s beach shack on the white-pepper shores of Western Australia’s Geographe Bay. Jenn hopes a weekend on the coast with her young son will give her the space she needs to rebuild her confidence after Jack’s betrayal.
But she’s not the only person seeking sanctuary by the sea. Brayden Culhane is there too, and Jenn can’t look at Brayden without remembering the tequila-flavoured kiss they shared on the shack steps years ago.
As long-buried feelings are rekindled, and a friendship is renewed, Jenn knows it is more than lazy summer days bringing her mojo back. Romantic sunsets, ice-cold beers and the odd round of golf can only go so far, because this time, trusting Brayden with her heart won’t be enough. Jenn has to learn to trust her body, too.

Buy links:

Amazon US

Amazon AUS

Amazon UK